Here at One Stop Mobility we have been noticing more and more older people hitting our TV screens. Over Christmas, Nintendo launched a television ad campaign for their Wii Fit Plus. Nintendo’s Advertising campaigns have been known to feature popular celebrity’s such as ITVs Ant and Dec, Beyonce Knowles and The Popular Boy Band JLS.
But rather than continue these campaigns Nintendo decided to go for as new angle by hiring an OAP for there Christmas Campaign. Helen Mirren, Dame Commander of the Order of the British Empire and veteran actress, whose most famous role was impersonating HM the Queen in old age. She herself, born in 1945, hits 66 in July. The advertisement shows Helen as she stands on a plastic tray, waves a wand at a television while exercising, and finds that his or her every move, twist and jerk is replicated on screen.
In the commercial, she explains how easy the Wii Fit Plus is to assemble, what a happy alternative it is to a gymnasium, how varied are its effects – it’s almost, she says, “like having a new lover every day”. Glowing with health in comfortable sweat pants, she concludes: “I would never have imagined myself exercising through a video console, and now I feel very, very modern and very young.” You could say that Nintendo got their money’s worth for the £500,000 the two-day shoot reportedly cost.